We live in World 2.0 where reputation is vital for both organizations and people. Reputation is a representation of the brand, staff, corporate. It is the main source of influence for its target interests.
Reputation is an exhaustible resource that accumulates after much time and money. However, all of it may be lost in an instant with long-term consequences. Reputational risk has become a concern beyond just public figures (artists, politicians, celebrities, people “of the day”, etc.) today. Naturally, program/system evaluations are put into place in both private (mainly: the financial and banking, the publicly listed and key players of the market) public sector. A large influx of recent major crises caused by exposure to various risks to reputation signifies the importance of this course as it affects individuals across a wide spectrum of professions from both the private and public sector.
During the course – which ties together the accumulations of expertise in technology, psychology and sociology, economics and business development – participants will understand what is and why reputation has become so important with the fourth technological revolution. Together we will solve the “x brand reputation” equation. We will practice how to build, measure, and properly manage reputation so as to generate competitiveness and opportunities.
The course is tailored to the needs and objectives of the client and its participants; it contains presentations and debate about the process of understanding and framing reputation in World 2.0 by using specific survey tests, studies case, interactive games and video analysis based on teaching practical applications, etc.
The course is open to all professionals working in areas where personal reputation and prestige directly affect success and those who interact on behalf of a brand or managing an organization’s reputation or partner’s corporations.
- Duration : 8-14 hrs, over 1-2 days
- Number of Participants: 8-12
- Trainers: 2-3